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Dream Doors Case Study
Graham Phipps has opened a new Dream Doors showroom in Solihull. Dream Doors is looking for more talented people like Graham to join its ever-growing franchise network
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage63%
  • Franchisee Support Staff19
  • Personal Investment Req.£30,000 approx
  • Total Startup Cost£80,000
  • Shop-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
Next Steps

New Dream Doors Showroom Opens in Solihull

FORMER estate agent Graham Phipps has opened a new Dream Doors showroom in Solihull, promising customers a warm welcome and no hard sales tactics.

A host of people turned out for the grand opening at Stratford Road in Shirley, which Graham said went off without a hitch.

"It’s been a lot of plates spinning and it’s been pretty manic but exciting at the same time."

Graham, who is originally from Hinckley in Leicestershire, felt all the pieces fell into place once he started working with Dream Doors in terms of location and business model.

"It’s been a busy few months and I have a positive feeling about the business itself.  I’ve taken some good sales lead calls and now the doors have opened, we’ll really propel it."

Graham said he was drawn to working for Dream Doors when he realised he wanted to change his career direction.

"I wanted a new, different route.  I’d been in property since I left school and it’s a long time to deal with it all - tenants and landlords and properties.  I didn’t want to move too far from property - there’s quite a lot of synergy between the businesses.

"Dream Doors holds quite a unique position - it’s a little bit niche and offers a unique selling point.  I’ve also got great support from the Business Development Managers and the Training Centre - it’s been really beneficial.

Taking on a franchise is a really happy medium – it’s still my business and I’m still running it how I want but it’s still very well supported.  I feel like the market in Solihull is a better fit for what we’re offering – a better marketplace and a better demographic."

Dream Doors | Graham Phipps

The showroom opening was attended by Solihull Mayor Flo Nash and her consort Alan Nash, Graham’s partner Alexandra Breakspear, who will be working with him, and David Howle, the owner of Dream Doors Worcester.  Also present was Dream Doors’ Business Development Manager Rick Howcroft and Director of UK Sales Ed Brewer.

Dream Doors is looking for more talented people like Graham to join its ever-growing franchise network. There are just 19 franchise territories available nationwide, particularly in the North East, North West, Yorkshire and Scotland.

Interested parties from anywhere in the UK are encouraged to click below to find out more about the Dream Doors franchise

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What Our Franchisees Say

Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder


The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon


If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones


Why Choose Us

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle

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