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Dream Doors Case Study
Half-a-Million-Pound Businesses- With No Prior Experience!
How people with no prior experience are building half-a-million-pound businesses with Dream Doors. Lesley and Adrian Wallace and Mark and Rachael Holmes tells us about their successful Dream Doors businesses which they started with no prior experience.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage63%
  • Franchisee Support Staff19
  • Personal Investment Req.£30,000 approx
  • Total Startup Cost£80,000
  • Shop-based business locationYes
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
  • Part of a collaborative networkYes
Next Steps

Half-a-Million-Pound Businesses- With No Prior Experience!

How people with no previous experience are building half-a-million-pound businesses from scratch.

When ex-teacher and active charity trustee, Lesley Wallace, opened her Dream Doors showroom in Berkshire, she’d never sold anything for a living before. So, what made Lesley ditch her stable career in education to plough some savings into a retail venture, and in a new industry to boot?

"I wanted a different challenge after spending years working with schools and charities.  And while my job was rewarding in lots of ways, it was also very restrictive.

I believed in this business from the outset, though. A kitchen transformation is such a fantastic idea that anyone who takes pride in their home would be interested in it. And being part of Dream Doors gave us instant credibility with our customers."

That career change paid off for Lesley as she finished her first year's trading with sales of more than half-a-million pounds. She added to that the following year, bringing husband Adrian on board as well, before increasing turnover to more than £700,000-a-year.

Dream Doors - Lesley and Adrian Wallace

"Everything has panned out exactly as we were told it would.  The team at Dream Doors were honest from the start, painting a realistic picture with real figures. I'm really enjoying being a business owner and have absolutely no regrets at all."

Ex-Royal Mail manager, Mark Holmes, shares the same sentiment as Lesley. Joining Dream Doors three years ago, he and his wife Rachael took a step into the unknown, but it was a decision they say they would make again, without hesitation.

"The rewards in this business are tangible, not just financially but emotionally as well.  It feels great providing a high-quality service to such incredible people – local homeowners like ourselves. This is the perfect role for us and we love the fact that the business is truly ours. We have never felt more at home whilst working and would happily do it all over again, no questions asked!"

As the UK’s largest kitchen facelift retailer, Dream Doors has opened more than 75 locally-owned showrooms nationwide. Providing time and money saving kitchen makeovers, the company has transformed more that 62,000 homes to date. Its franchisees come from all walks of life but, importantly, they don’t need any kitchen industry experience.

Find out more about opportunities with the Dream Doors Franchise by clicking below

Craig Allen Chose Franchising to Find Freedom, Profit and SecurityCraig Allen Chose Franchising to Find Freedom, Profit and Security

Craig Allen was a disgruntled employee that chose franchising to find freedom, profit and security with Dream Doors.

Dream Doors Franchisees Reap the Rewards of Self-EmploymentDream Doors Franchisees Reap the Rewards of Self-Employment

Mark and Rachael say that they have never felt more at home whilst working as Dream Doors Franchisees.

Ex-O2 Director shares his experiences as a new Dream Doors franchiseeEx-O2 Director shares his experiences as a new Dream Doors franchisee

Lavine decided to open his own Dream Doors franchise and tells us what first attracted him to the proposition.

Design teacher quits profession to take on kitchen makeover franchiseDesign teacher quits profession to take on kitchen makeover franchise

Matt Jones, the new owner of Dream Doors Truro, worked as a design technology teacher for 12 years before taking on a franchise.

Introducing Barry Payne from Dream Doors in BristolIntroducing Barry Payne from Dream Doors in Bristol

Dream Doors tells us how Barry Payne recovered from a career ending fall to turn around an ailing Dream Doors business.

What Our Franchisees Say

Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder


If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones


The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon


Why Choose Us

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle

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