Auntie Anne’s is the largest global soft pretzel chain with nearly 2,000 stores around the world. In the UK there are 40+ stores with strong growth plans for 2020. Auntie Anne’s has been in the UK for 15 years with the oldest store still achieving year on year growth.
Auntie Anne's create hand-rolled, freshly baked pretzels in store that they sell to thousands of their loyal customers every day. They have a wide range of sweet and savoury pretzels plus constantly innovate to bring new twists to the classic pretzel. For example, they have a Pretzel Pizza and Pretzel Breakfast Bun range.
Auntie Anne's don’t just sell pretzels, they sell happiness; nothing compares to seeing the look on your customer's face when they bite into their freshly baked pretzel. They also have great add-ons including their old-fashioned lemonade, hot drinks and artisan gelato.
An Auntie Anne's Business owner will be managing their own Auntie Anne's Pâtisserie Franchise. Wherever it may be the philosophy of the brand is still the same, to serve freshly baked pretzels from a sparkling clean store with friendly and courteous customer service.
Auntie Anne's Business owners will manage the daily operations of the store and the team of employees around them. They ensure the customer service and operational standards are being met along with driving the sales and motivating the team.
There are not many food businesses where you can expect to operate with a Gross Margin in the region of 75-80%. Auntie Anne's can share example accounts and sales once an NDA is signed.
Every new Business Owner must complete a thorough training course which takes place at the Head Office and in your store once built.
This course takes you through operations training (all of their pretzels are handmade on site, nothing pre-made or frozen at Auntie Anne’s!), marketing, HR and general business practices. Auntie Anne's have a fully equipped training kitchen at their Head Office meaning your pretzel rolling skills will be perfected by the time your store is ready to open!
There is no doubt that the UK Commercial Property Market can be difficult to navigate. Auntie Anne's experienced and dedicated property team will work on your behalf to secure what they believe are the most prime opportunities throughout the UK using their experienced and highly regarded property experts used to dealing with all manner of property negotiations.
The Auntie Anne's Head Office team will be there to support you, from the initial property search to recruiting your first team of employees, to your Grand Opening event.
They have a wealth of experience behind them with a previous major car rental UK franchisor and ex food franchisees on the team. Plus with over 10 years of working on this brand in the UK they have strong relationships with landlords, suppliers and wholesalers to ensure they can get the best outcomes for their franchisees.
To become an Auntie Anne's Business Owner the franchise fee is £18,000. The overall investment will be between £135k - £180K which includes the franchise fee, equipment and construction, this depends on the format and size of the store.
Business Owners will require £40,000 - £70,000 of available personal investment with the rest raised through a bank loan/leasing etc. - Auntie Anne's can put franchisees in touch with a franchise specific finance brokers.
Auntie Anne's are looking for fantastic business owners who have the perfect mix of staff and retail management, who are operationally focused and passionate about the brand to turn these simple ingredients into a great Pâtisserie Franchise!
"The brand is going from strength to strength and I am as excited now to work in this business as I was nearly 10 years ago."
"I can honestly say 3 years on and I still enjoy what I do – nothing beats the smell of the first batch of freshly baked pretzels in the morning."
Global brand presence and recognition
Fun handcrafted bakery business
High gross profit margin