2nd August 2017
Kitchen makeover franchise, Dream Doors, has proven its marketing prowess time and time again, winning multiple industry awards including the British Franchise Association’s Brand Builder of the Year’.
Now, just over half way through the year, the company has embarked on another brand building exercise, launching a campaign focused on increasing consumer awareness and gaining new leads for its 76 franchised showrooms. Spearheading this campaign is a competition which gives potential customers the chance to win a kitchen makeover worth £5,000. What’s more, Dream Doors has also invested tens-of-thousands-of-pounds in a new television advertisement which has been played regularly on ITV3.
Dream Doors is rooted in a simple concept: replacement kitchen doors and worktops. By simply swapping these aspects of a kitchen – and typically in just a couple of days – the company provides clients with what looks like a brand-new kitchen at a fraction of the price of a full refit. This time and cost-saving strategy has been integral to the franchise’s success, one that has seen Dream Doors grow from a single showroom in Gosport, Hampshire to a national network of franchised showrooms collectively selling almost 1,000 projects every month.
Dream Doors founder and Managing Director, Troy Tappenden, is enthusiastic about the £5,000 kitchen competition:
"This campaign has been incredibly exciting. We think it’s important to ensure that anyone interested in a Dream Doors makeover is given a fair chance at winning their very own dream kitchen. And with thousands of entries and ever growing social media interest, the competition is already generating lots of calls to our franchisees.
Our kitchen makeovers are a huge talking point with customers; just take a look at the 'before and after' images on our website to see why. And we feel that offering such a transformation as a prize is a great way to build awareness of the brand."
Brand recognition is set to get a further boost from the professionally produced television advertisement, currently airing on ITV3. The advert depicts a Dream Doors makeover with the 'before and after' effect shown in incredible detail. Viewers can also see how the company cleverly enhances storage space in the kitchen, something that appeals to those with cluttered homes. ITV3 was chosen as the perfect channel as its core viewers are aged 55 and over, which fits in with Dream Doors’ own customer demographics.
Dream Doors is the largest kitchen facelift retailer in the UK. The company is searching for new franchisees nationwide, but especially in Birmingham, Shropshire, Yorkshire, the north East and Scotland. Franchisees don’t need any kitchen industry experience but can expect to achieve high earnings from their second year onwards.
10th May 2018
Kitchen industry leader, Dream Doors, has unveiled its new and improved website.
4th May 2018
Kitchen makeover retailer, Dream Doors, opens new showrooms in Essex and Kent.
13th February 2018
Dream Doors has just opened a brand new showroom in the West Nottingham area.
10th January 2018
Dream Doors has named Philip Carr as its new Managing Director.
19th December 2017
Gerald Ratner made a guest appearance at the Dream Doors 2017 Conference.
24th November 2017
Dream Doors announces an unprecedented 10 showroom openings within the first quarter of 2018.
27th October 2017
Clive and Angela, owners of Dream Doors Poole, have yet again reached the coveted £1m turnover milestone.
20th October 2017
Kitchen industry leader, Dream Doors, announces Best Online Marketing Campaign award win.
6th October 2017
Dream Doors’ new national advertising campaign starts in the press in October.
29th September 2017
Dream Doors has begun looking for individuals, or couples, interested in taking over lucrative franchise resale opportunities.
22nd September 2017
Dream Doors has just completed its 60,000th kitchen makeover.
15th September 2017
Dream Doors are looking for new franchisees to partake in lucrative resale opportunities.
12th September 2017
Dream Doors has been shortlisted for three Franchise Marketing Awards.
If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones
Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder
The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon
nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle
By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days