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Dream Doors Case Study
Lavine decided to open his own Dream Doors franchise and tells us what first attracted him to the proposition.
Franchise Information
  • BFA Membership StatusFull
  • UK Years Established18 years
  • Current UK Coverage63%
  • Franchisee Support Staff19
  • Personal Investment Req.£30,000 approx
  • Total Startup Cost£80,000
  • Shop-based business locationYes
  • Territory-based business locationYes
  • Business to consumer servicesYes
  • Franchisee employs staffYes
  • Part of a collaborative networkYes
Next Steps

Ex-O2 Director shares his experiences as a new Dream Doors franchisee

Before joining Dream Doors and launching his franchise in Swansea, Lavine Jones held several lucrative positions for high street brands, working his way up to become an Operations Director for O2. But, while he thrived on responsibility and appreciated the financial rewards on offer, Lavine had never felt fulfilled in his career. That changed when he decided to open his own Dream Doors franchise; here Lavine tells us what first attracted him to the proposition:

Dream Doors - Lavine"I could instantly see the value in the Dream Doors service as well as the potential prospects for a franchisee.  The fact that customers could save up to 40% is a big deal, no matter the business. So, to me, it’s obvious why so many have warmed to Dream Doors".

Like many people leaving behind the security of a salaried role, Lavine was a little apprehensive about his transition from employee to franchisee. He had previous experience in interior design, although was only just joining the kitchen industry. Lavine was driven, with personal discipline and the ability to learn from those around him. He also recognised that everyone involved with Dream Doors shared his hunger for success.

“As soon as I met Troy (Dream Doors' founder and Managing Director) I knew that this was the company I wanted to invest in.  His passion for the brand is infectious. I've work closely with my Business Development Manager since the outset too, and his skills, knowledge and enthusiasm for the business have definitely helped us get to where we are today."

Lavine admits that his journey so far has had its fair share of challenges. For a start, he must travel from his home in Cardiff to Swansea every day, and back again. On average Lavine drives 100 miles daily!

"There were no opportunities in Cardiff when I approached Dream Doors. The nearest available territory was in Swansea.  But I believed so much in this business that I was prepared to travel, and that belief has paid off. The benefits of being able to work with my wife, and see more of my kids than I ever did when I was employed, far outweigh the hassles of the commute!

This is the best experience I've ever had.  But it might not be right for everyone. My advice to anyone starting out in a franchise is to be patient, and be prepared to put a huge amount of time and effort in. You'll need to be humble at times too, and be willing to change the way you work. Do that and you could have a fun, rewarding and lucrative business of your own."

Dream Doors is the UK’s largest kitchen facelift retailer with over 70 showrooms nationwide. To find out how you start your own franchise just click below

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What Our Franchisees Say

If you want to work for yourself and have more flexibility, I would recommend a Dream Doors franchise. Also it’s good to know that you can run your own business, but still have the back up of a national company.Matt Jones


The training and support has been fantastic and has really reinforced the fact that we made the right decision. The initial training was really helpful and there have been plenty of visits from the Franchise Support Manager to keep us on the right path.Helen Mahon


Everything about the franchise works as it is written in the manual and, in your early days, this is important while you learn the business.Paul Reeder


Why Choose Us

nThe kitchen industry is booming and, as an alternative to standard kitchen compaies, Dream Doors offer our customers a solution that saves time, money and hassle

By replacing the doors, and usually the work-surfaces and sink, a kitchen can be transformed in 2 days

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